Juniper Research unveils US$59 billion customer interaction platform

Juniper Research, the foremost experts in telecommunications markets, today launched the telecom industry’s most comprehensive customer interaction platforms research subscription, designed to provide operators and service providers with the tools to leverage the billion-dollar opportunity presented by a number of high-impact modern technologies.

The offerings on the platform include the following:

• CCaaS (Contact Centre-as-a-Service)
• Chatbots
• Conversational Commerce
• CPaaS (Communications Platform-as-a-Service)
• Customer Data Platforms
• OTT Business Messaging
• RCS Business Messaging

A statement from Juniper said subscribers to the platform, which already includes several leading operators and engagement solutions vendors, benefit from access to:

• Highly granular data and forecasts – Over 550,000 statistics for key industry metrics, covering 60 countries and 8 key global regions.
• Unparalleled industry insight – Market and trend analysis, together with analyst insight and strategic assessment and
• Detailed competitive analysis – Competitor appraisal and market positioning for over 60 leading solutions vendors via Juniper Research Competitor Leaderboards.

It said subscribers also enjoy complimentary access to harvest a proprietary online data platform that allows them to explore and analyse the latest market data.

In addition, new in-depth market reports are regularly added to the subscription, ensuring that no matter how fast the industry moves, subscribers never have to worry about being left behind.

“Customer interaction platforms enable businesses to facilitate seamless and personalised customer experiences – a newfound necessity given today’s tough trading conditions. This new portfolio is designed with platform vendors in mind, giving them the tools to stay ahead of customer expectations and leverage the latest opportunities within omnichannel communications.” – Tony Crabtree, Founder & CEO, Juniper Research

The Customer Interaction Platforms Market Intelligence Centre offers the most cost-effective use of an organisation’s budget; delivering enterprise-wide licencing, expert support, and quarterly forecast updates at an unbeatable price. To learn more, visit the website or contact the team to request a free sample or demonstration.